10 Rules For Video Marketing & SEO Success

Video is one of the most effective tools for marketing communication. The rise in platforms like YouTubes and smartphone improvements has made producing a video for marketing communication easier and cost-effective. By 2022, around 82% of web traffic will be video content- 15% higher than in 2017.

SEO stands for search engine optimization, and video SEO is an effective way to optimise content and improve business. Videos are audio-visual. Thus, they have a better recall. Video communication is engaging and entertaining compared to regular online advertisements.

If video SEO is new for you, start by defining your objectives. Do not go overboard with your goals. Make sure to prioritise your objectives and make sure to have measurable goals.

The primary goals of video SEO can be,

• Improve conversions

• Increase backlinks

• Improve brand awareness

Here are ten rules that will help you to improve mobile marketing and SEO success

1. Mobile Optimisation

Mobile optimization is a vital part of video SEO. It will improve the opportunities of business. The majority of search queries are made through mobile, and users are exposed to more advertising content via mobile than desktop. Video consumption has increased due to YouTube and other similar video streaming services. It is essential to optimise mobile for effective video SEO.

2. Metadata

Like how you would otherwise use metadata and meta descriptions to optimise web pages, metadata is vital for video SEO. Search engines use these metatags and rank the videos according to relevance. The search engine will access titles, descriptions and tags to analyse the topic of the video. This is not time-intensive and convenient.

3. Video Sitemap

If your business creates many videos simultaneously, it won't be easy to rank them in order of preference. Thus having a video sitemap will work as a guide to improving video SEO for businesses. This sitemap will give better clues to Google to understand and rank the content.

4. Share Across Various Channels

Do not restrict your video content to one platform. Make sure to share it on multiple media to keep your audience engaged. It will also improve engagement and maintain the consistency of content. Upload content on YouTube and share it on social media platforms like Facebook and Instagram. This will be vital for improved video SEO.

5. Video To Your Website

Add video on your website. It will provide engaging content in an exciting way for your audience. Add video schema to help crawlers understand the video content that will increase the effectiveness of video SEO.

6. Transcribe

Crawlers cannot watch videos. Video transcription provides an idea to these crawlers about the content of the video for better video SEO.

7. Thumbnail Matters

Use an engaging thumbnail. Thumbnail is the picture that accompanies the videos in the index. Often users decide which video to watch based on these thumbnails. Make sure to use an engaging thumbnail and stay away from clickbait that will be misleading for the audience.

8. File Name

For a practical video, the SEO file name matters. It is one of the simplest ways of optimising the video.

9. Length of The Video

The length of the video will change according to the topic, industry and target audience. Not every video will have equal duration. However, to ensure effectiveness make sure to use videos that aren't too short nor too lengthy to watch. You're not making a movie, and a five-second advertisement isn't as effective. Thus ensure to have a standard length video for effective video SEO.

10. Dialogue

Engagement is essential for video content. It is important to encourage dialogue through the options such as like, share and comment to improve video SEO.

Keep the above-given tips in mind and ensure improved video SEO. Maintain the quality of the content and engage your audience in dialogue.