All You Need To Know About Google AdWords Agency

Google AdWords is a paid advertising service that is owned and controlled by Google. It is the largest online advertising network in the world, and many businesses use it to reach their customers. Google AdWords agency helps to increase the traffic on a website, with the help of keywords and Search Engine Optimisation (SEO). Keywords are the words or phrases that a person types in google while looking for a topic. Such a marketing system falls under pay-per-click (PPC), where the advertiser pays per click (CPM) on an ad. AdWords helps you to create and share your ads amongst the target audience. These advertisements appear on the webpage of the user when he enters the appropriate keyword on the search engine.

Google earns around $60 billion per year, out of which 95% comes from Google AdWords Agency. Google AdWords acts as a marketplace where people bid money for clicks. And a solid bidder with quality ads wins, after which, your ad will show up on the search engine results page (SERP) of your ideal customer.

How to set up and use a Google AdWords account

Google AdWords account can be set either from an existing account or by creating a new account. It is important to set the time zone and location so that Google can set up your billing details.

Having a good account structure can have a great impact on PPC metrics like quality scores. PPC metrics include click-through rate, conversion rate and cost per conversion. Properly structured Google AdWords have the following advantages

• Better traffic and clicks

• Increase in quality scores reduce cost-per-clicks

• Better optimization and maintenance of the account

It is also important to decide whether you want to run single or multiple campaigns. A single campaign’s account structure is simpler as compared to multiple campaigns. There are several to structure your ads, as per your needs. One such way is by setting a geographical region.

Finding keywords and writing ads

After setting up and structuring your Google AdWords account, it is then important to analyze your keywords. As discussed above, keywords are the terms or phrases that a person types while looking for something on Google, and these are the building blocks of Google AdWords. AdWords act as an auction rather than just buying them outright. The highest bidder of the relevant keyword gets his ad run on the SERP of the user. This makes sure that the rich or big companies don’t suppress the smaller ones by just buying the relevant keywords.

Before bidding, it is important to know which keywords are worth bidding and which are not, and WordStream’s Free Keyword Tool can help solve this issue. Just type a search term, to begin with, and this keyword tool will provide you with a list of keywords that are related to the original one. Few other sites can help with keywords, identify your keyword niches, and find negative keywords to exclude from your ads.

After finding suitable keywords, it is important to formulate compelling and catchy ads. Writing ads is a difficult task, because of the limited space. You have to fill a lot in too little space. While writing an ad, it is important to check the tone and language of the ad, as it can either persuade or dissuade the user from clicking on the ad. It would be even better if your ad could send out an emotional effect on the mind of the visitors.

After writing the ad, you can visit websites like Google Ads Performance Grader to check the strength of your ad. It will tell you within a few minutes how compelling is your ad and how can improve your ad.

This is Google AdWords Agency in a nutshell. And for more details, you might want to visit Google’s website.