Google has announced that the advertiser will have more control over the advertising on their platform. Advertisers will have more control over their promotional messages with changes in conversion value rules for smart bidding.
Conversion value rules will accommodate the value of a given conversion that affects the quality and value of impact.
Conversion Value Rules
These rules or guidelines allow the advertiser to communicate with Google about the critical factors of their advertisement while applying the rule.
These rules enable advertisers to determine when a conversion is more valuable. This indicates which conversions are worth more and which are worthless. This helps in determining the features of the auction.
Having control over conversion allows the advertiser to make smart bidding decisions based on bidding rates. Any SEO service in Mumbai will assist you in optimizing Google Ads conversion value rules.
Factors advertisers can choose
SEO service in Mumbai can help your business to select factors of advertisements for intelligent bidding. These factors can be location, device, and target audience.
For example, local businesses can value the local conversion rates. They can prefer a local audience. Business2Business companies can focus on a business audience for conversion.
Example of the Conversion rule
You can determine the rule for conversion rate. Assume 50% of your conversion rate depends on mobile search; you can mention that to google as a rule. This will allow you to determine the conversion rate.
Also, your SEO service in Mumbai can determine the rule for your business. If you invest $20 for Google ads and the rule specifies 50% of the conversion rate for mobile, Google will use $10 for your mobile conversions. This will help you to optimize your money efficiently.
How to determine rules
You can determine rules with the help of SEO services in Mumbai. Their team will analyze the traffic on your site and create features best for the audience's behavior.
Your SEO service in Mumbai will assist in determining the primary objectives of your campaign, and you can choose the factors based on your requirement. Factors like location, devices, and even customer time.
Your SEO service in Mumbai will help you categorize the factors even further to get a specific target audience.
While specifying rules, it is crucial to understand that your rules cannot be contradictory. You can include primary and secondary conditions. However, it is essential to know that the conditions need to be complementary.
During value adjustment, any SEO service in Mumbai will allow you to redetermine the values according to the business needs. Using add criteria will allow you to reform the values as per the need of the business.
How to apply rules
For the location rule, the exact location will be ideal.
Determine the hierarchy in the audience. Google will choose the multiplying rule to increase efficiency.
This hierarchy will allow you to be target-specific with your audience. It will help you achieve your objectives.
Rules for conversion value
Original value- standard value set to improve conversion rate and value. It will allow you to determine the common conditions.
Original value (No rule)- total recorded value generated organically without any rule.
The audience, location, and device are the factors you get to customize for your conversion.