An exhibition is a competition for attention with hundreds of exhibitors jolting one another for the smallest bit of gaze from their potential customers. Exhibitors showcase and talk about their products, but most often use the same exhibition tactics as each other, and attendees eventually forget who was who. But there is another, smarter way to strategically approach exhibitions that will help you position your company a notch higher than the rest!
It’s no rocket science really, make your exhibition display stand look stunning! It’s the first thing that people notice when they’re walking down the aisle, so make sure you design a promotional stand that makes your business stand out and creates a strong impression. Space constraints and dozens of other exhibitors can limit your visual impact and make it difficult for you to get your voice heard. Here are a couple of useful exhibition stall designing tips that will help your company stand out and succeed at every exhibition!
Set clear goals!
You could design a great looking stand, but if it fails to convey your company’s values or clearly express your product or service capabilities then you’ve wasted your time and money. So keep your brand’s objectives, personality, and goals in mind while designing your exhibition stand.
Answering these 4 questions will help define your goals:
Are you launching a new product or service?
Who are your audience?
What do you wish to communicate with your stand?
How much are you willing to spend?
What you hope to achieve from the exhibition will influence the kind of stand you choose, as well as what you put on it.
What kind of stand will best suit your needs?
There are different types of stands that you can choose from, based on your objectives and your budget.
Traditional banner stands
Banner stands come in all shapes and sizes as well as budgets. It can be locked together to create a seamless back wall and can be reconfigured for different events. It is cost effective in the long run.
Modular stands
Modular display stands consist of a number of modules that lock together to form the finished display unit. The modules can be reconfigured to add shelves as per your needs.
Pop-up stands
Its lightweight and compact design makes it portable. The frame literally ‘pops up’ and locks into place. It is a cost effective way of displaying your brand at multiple events.
Customised stands
As the name suggest, customised stands are designed and built from scratch to meet your unique exhibition needs. From the overall shape to flooring, from the gimmicks to the storage, no one will have a stand like yours. If you want to create the biggest impact and have the budget to do it, this is definitely the way forward.
Maximise space!
Don’t let space constraints disappoint you, sometimes less is more and it is all about utilising the most out of the space allotted to you. If you have the permission, capitalise on the height of your stand. It will help you rise above, literally! Once you have the advantage of height, consider displaying your logo across the exhibition hall by creating a high arch for your display area. Ensure that there are no physical obstructions or barriers blocking your line of vision.
Text and graphics
No need of long-winded texts when you have banners and graphics that can speak louder than words. Exhibition attendees are usually swamped with tons of information. Don’t let your stand contribute to this superfluous information; keep your text crisp and concise and use images that help convey complex ideas quickly and effectively. Images that are life-sized can be especially powerful. Think about your target audience and the images that would appeal to them the most.
Let there be light!
Adding warm or cool light to highlight important areas will accentuate your stand. Also, angled light boxes at the entrance of your exhibition stand will entice attendees into your display area. You could also consider adding coloured lighting to create a particular aura or tone that separates you from other exhibitors, while reinforcing your brand’s image.
Using Technology.
Making use of eye catching technology will work positively for your brand. Exhibition stand designers are now incorporating iPads, video walls, interactive tablets or screens, 3D hologram systems and virtual reality to make the customer experience stand out.
Get in touch with us.
It all comes down to choosing the right exhibition stall builder. This is where Trinity Creations comes in. Original design, quality construction and unfettered customer service are at the centre of our business. We provide all-round service when it comes to exhibition booth designs. From fabrication, designing to installing the finished masterpieces, the whole nine yards! So if you’re a company looking forward to distinctively showcasing a product or a service, and making waves at an exhibition, contact us, the exhibition stand contractors from Dubai! http://www.trinitycreationsuae.com/
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