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Custom Printed Tapes: Things to Know about them

Updated: Apr 5, 2022

custom printed tape

Custom printed tapes can turn out to be important marketing vehicles for businesses. These are basically adhesive tapes or printed packaging tapes with company logos or business names printed on them. Notably, adhesive tapes are used for various purposes including transportation and storage.


Custom Printed Tapes: An Efficacious Business Tool


One can only imagine the measures taken by businesses to promote themselves in the market—brochures, pamphlets, leaflets, and business cards have only emerged as common promotional tools nowadays. Businesses try to reach out to more people with the help of these tools. And the ones that don’t invest accordingly are often found struggling to gain a competitive edge. A custom printed tape can well be regarded as an efficient promotional vehicle for businesses.


There are several companies in Australia that offer printed tapes of variant colors and sizes. Your business logo or impression can be printed on a wide variety of tapes including:

  • PVC Tapes

  • Polypropylene tapes

  • Fragile Tapes

  • Colored Tapes

  • Security Tapes


How Can Custom Printed Tapes Help your Business?


It has been very wisely pointed out that without a solid marketing plan in place, there is every chance of your business, unfortunately, blending with the crowd – and eventually remaining in eternal obscurity. This is the reason why businesses don’t hesitate in spending thousands of dollars in creating websites, brochures, and even in custom gifts bearing their logos! A printed tape procured from qualified manufacturers can work as a similar commercial tool – i.e. helping you get across your business message to a larger user base. Think about a situation where a particular customer is working with security tapes bearing your business logo. He may or may not have knowledge of your existence. If he does know your business, then the custom printed tape will add recall value to your business (which is of immense importance). And, if he doesn’t already know you, he will come to know you through this tape! It’s a win-win situation for your business. Once he comes to know about your business, there’s every chance of him spreading the word for you!


How can you Use these Printed Tapes?


You can use these printed tapes to print your company name and logo. Besides, you can also get your business address, phone number or special business messages printed on the tape. However, irrespective of whether you’re working with fragile tape or PVC foam tape, you have to ensure that you are eventually coming up with a high impact design, which is actually capable of creating an immediate impact on the users.


Which tape supplier are you working with? Make sure you are shown the proof before printing begins. It is also important on your end to ensure that you are leaving no stone unturned to survey the credentials of suppliers. Besides, doing your homework about the quality of tapes that they deliver, you should also find out about the total delivery time taken by them. Usually, once approved the orders are delivered within a week or two.

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